Variable products + variant galleries done right
A customer picks navy and the gallery still shows red. Baymard found 54% of sites do not match images to the selected variant. The fix.
Product image zoom: which patterns actually convert
Baymard found 25% of sites lack sufficient zoom — and watched shoppers abandon products over it. The zoom patterns that convert, on desktop and mobile.
WooCommerce gallery vs lookbook: when to use which
A product gallery and a lookbook do opposite jobs. One helps a decided buyer inspect; the other helps an undecided browser discover. Using the wrong one costs sales.
The complete guide to WooCommerce product galleries
Baymard found only 48% of leading sites have decent product-page UX. The product gallery is where most lose revenue — and how to fix yours.
7 things every photographer website needs
Most photographer sites are a beautiful gallery and nothing else. Beautiful galleries do not book weddings. The seven things a photographer site actually needs.
5 watermarking strategies for photographers
Watermarks are having a rough decade — AI strips them, screenshots dodge them. The five strategies that still protect your work in 2026, honestly ranked.
Client proofing galleries that don’t suck
Your clients should not need a tutorial to favourite 80 photos. What makes a proofing gallery genuinely good in 2026 — and the SaaS-vs-own-site decision.
EXIF data: when to show it, when to strip it
Every wedding photo you deliver may contain GPS coordinates — including the client home. What EXIF reveals, and the one rule that protects your clients.
Wedding photographer’s WordPress checklist (Friday-to-Sunday workflow)
The wedding lands Friday. The couple wants a sneak peek by Sunday. The workflow that gets proofs live by Sunday morning without losing your weekend.
The portfolio gallery problem (and what works in 2026)
Your portfolio has 200 photos because you are proud of all of them. That is exactly why it is not booking work. The portfolio problem is a curation problem.